DOKI is an extensive mixed-use Euro Styl development located in the post-shipyard areas, with buildings like former U-Boat Hall, and near the harbor basins of the historic part of Gdansk.
Due to its size, the investment was divided into several implementation phases – each of which needed to design a signage system and supporting elements that harmonized with the architecture.
In one phase, the theme of the interior architecture and accompanying way finding was historical heritage. Another, on the other hand, features common areas that deliberately contrast with the industrial style.
The entire development, on the other hand, is united by the outdoor area. And it is what we want to present today! The style of its signage makes direct reference to the industrial heritage of the area. The design of the information carriers appearing in this space was preceded by an in-depth analysis of historical materials. It was important to look for details alluding to the shipbuilding industry. Therefore, in addition to references in the layer of finishing materials, we decided to choose the typeface TT Tricks (typetype). It has numerous stencil variations, which is reminiscent of the stencil writing present in factory spaces.
The graphic line of the wayfinding system also includes personalized, proprietary pictograms. The icons are consistent with the chosen typeface – their shape derives directly from the letter elements.
