In autumn 2025, LUX MED (a company operating private healthcare clinics) opened its first facility in Gdynia, in the Waterfront building, implementing a new brand image strategy. This includes wayfinding and space branding. It is a place that is designed to have a real impact on patients’ emotions, provide a friendly experience and support the treatment process. The Gdynia facility is an announcement of changes in all of the company’s branches and a new quality on the healthcare market in Poland.
The interior design, choice of materials and the nature of the signage system all had one goal. We wanted patients to feel from the moment they entered that this place was designed with them in mind, meaning their health, emotions and sense of security. The graphics and information carriers created as part of the design process were based on several characteristic features: simple geometric shapes, natural colours, curves and pleasant, subdued details.
The main basis of the system is the Netto font (typemates). Netto’s technical design makes wayfinding and signage clear, providing essential information design in fast and stressless way. During the work, we also prepared a refreshed set of pictograms and designed it based on the selected typeface. All icons have the same proportions and are matched to the typography, making them a smooth extension of it.
Project: Workplace
Photos: Adam Grzesik
