Wayfinding system

Urban Home in Warsaw

Urban Home in Warsaw
Urban Home environmental graphics

Wayfinding design & placemaking for Urban Home at Ostrobramska Street, Warsaw with comfortable flats for rent. This is a modern residential complex by Grupa 5 Architekci, consisting of two newly completed buildings. Between them, there is a green patio, an ideal place to relax and spend free time outdoors.

 

Our role was to complement the architecture works & at the same time create a customly designed wayfinding elements. We opted to create a visual language that will be unusal & will put the users in a good mood. The geometric forms & strong typography that appeared in the environmental graphics were softened by the use of the ‘dotted’ effect, which is reminiscent of spray splashes. Some pieces also have a ‘shadow’ that has been made from the same pattern. This gives the elements of our wayfinding an interesting expression and can be suprising at first glance! This is particularly visible in the design of floor signage, additional graphics, etc. 

 

All graphics, signs and pictograms are closely interconnected. The color palette is limited  (different for each building), so that the space becomes even more user-friendly. In the wayfinding system, we used two typefaces. For directional information and other texts we used GT Walsheim by Grilli Type and for numbers/digits we used Founders Grotesk by Klim Type Foundry. Combined together, they form a coherent and distinctive whole.

Location: Warsaw, Poland
Project: 2023–2024
Client: Urban Home (G-City)
Area: 3 buildings+ parkings
Designers: Bartłomiej Witański, Aleksandra Krupa, Martyna Berger, Dobrosława Rafalska, Oliwia Otręba

Pattern hand painted, space branding
Environmental graphics with hanging carrier in the parking Urban Home
Directional information in the parking area Urban Home
Wayfinding system in the parking
Signage electirc charger for the cars in the parking
Floor signage in residential building in Urban Home
Elevator signage carrier
Custom floor design in wayfinding system
Custom icons design