Wayfinding system

The Park Cracow office complex

The Park Cracow office complex
The Park Cracow pylon wayfinding system

The Park Cracow (from White Star Real Estate) is an A-class office complex located in Cracow’s Podgórze district. The architectural design was prepared by the APA Wojciechowski studio. The buildings and space of this campus are characterized by timeless architecture and a unique green arrangement. The project provides a high standard of finishing, and the whole project has an industrial, minimalist character.


The wayfinding system and additional elements of the signage system directly relate to the interior design of the building. Due to the variety of materials used in the finishing of the offices and the industrial atmosphere of the investment, we proposed a monochromatic black and white color scheme. In the interiors of the office buildings there are black finishing elements, in addition there are natural brick walls, so such a narrowed color scheme was a must. Thanks to it, important information becomes legible on a variety of wall colors. Black and white elements also har¬monize both the interior of the buildings and the external environment.


Minimalist information carriers were complemented by simple linear patterns. Their presence is evident in the design and graphic design of the wayfinding system. The entire system is complemented by the typeface Archia Bold (from the Spanish Atipo studio) and a small set of icons, which were designed to relate to the character of typography.

Location: Cracow, Poland
Project: 2022
Implementation: 2022–2023
Client: White Star Real Estate
Area: around 19.000 m2 + parkings (4.000 m2) + outside
Designers: Bartłomiej Witański, Aleksandra Krupa, Martyna Berger, Martyna Piątek, Oliwia Otręba, Dobrosława Rafalska
Foto: Michał Jędrzejowski

The Park Cracow signaletik
blank studio parking wall graphics for The Park Cracow
blank studio environmental graphics
The Park Cracow interior signage
The Park Cracow wayfinding carrier
The Park Cracow wayfinding system floor numbering
The Park Cracow wall environmental graphics
The Park Cracow parking wayfinding system
parking environmental graphics for wayfinding signage signaletik
The Park Cracow parking signage
The Park Cracow wayfinding system
The Park Cracow environmental graphic spatial design
The Park Cracow totem wayfinding system