Wayfinding system

Arena Centar Zagreb

Arena Centar Zagreb

The core of the visual information system for the Arena Centar shopping center in Croatia was a set of unique information carriers. Their pleasant rounded shapes combined both the style derived from the Arena logo and inspiration taken from the existing interior design of the building. The system was based on a unique set of proprietary pictograms, appropriately selected contrasting colors and a highly readable typeface PF Encore Sans.

Location: Zagreb, Croatia
Project: 2016
Implementation: 2018
Area: 61.000 m2
Client: vsf-creative
Designers: Bartłomiej Witański, Aleksandra Krupa, Adrianna Sowińska, Weronika Mehr